Classes

Classes

Summary of Classes Taught

As an Associate Dean and Professor of Practice in Marketing at the Rawls College of Business, I’ve had the privilege of guiding future business leaders through the dynamic landscape of marketing. My teaching portfolio spans introductory courses for undergraduates to advanced marketing analytics for Master’s students. Below is a summary of the courses I’ve taught, reflecting my commitment to delivering comprehensive education in marketing and business.

Master’s Level Courses

  • MKT 5380: Applications of Marketing Research (MMRA) – As the capstone of the MMRA program, students work on a marketing project and gain insights into practical applications of marketing research methodologies for business decision-making.
  • MKT 5374: Digital Marketing Analytics (MSMRA) – A hands-on approach to understanding analytics in the digital marketing sphere, focusing on data-driven strategies. Syllabus Example.
  • MKT 5360: Marketing Concepts and Strategies (MBA) – Project base, the students explore foundational marketing strategies and concepts, emphasizing their application in real-world business scenarios.

Bachelor’s Level Courses

  • MKT 4355: Digital Marketing (BA) – An overview of digital marketing strategies, platforms, and methods for today’s digital world.
  • MKT 4385: Marketing Strategy (BA) – Strategic planning and decision-making in marketing to achieve competitive advantage.
  • MKT 4359: Sales Management (BA) – An applied class that focuses on sales force management, review of methods for leading and motivating sales teams.
  • MKT 4354: Integrated Marketing Communication (BA) – Principles and practices of delivering consistent marketing messages across multiple channels. Syllabus Example.
  • MKT 4350: Personal Selling (BA) – Skills and strategies for effective selling in diverse industries and environments.
  • MKT 3351: Services Marketing (BA) – Unique challenges and strategies for marketing services.
  • MKT 3350: Introduction to Marketing (BA) – Fundamentals of marketing principles and their application in business.
  • BA 3301: Fundamental of Marketing (BA) – A comprehensive introduction to marketing theories and practices.
  • BA 1301: Introduction to Business (BA) – Foundational concepts in business, providing a broad overview of various business disciplines.
  • MKT 4358: International Marketing (BA) – Strategies and considerations for entering and succeeding in international markets,

This diverse range of courses underscores my dedication to educating students at various stages of their academic and professional journeys. Through these classes, students are equipped with the knowledge, skills, and critical thinking necessary to navigate the challenges of the modern business world, especially in the digital and international marketing domains.