As Associate Dean for Undergraduate Programs at Texas Tech University’s Rawls College of Business, I lead curriculum innovation and the development of our Online BBA, bringing AI, data-informed decision-making, and human skills into business education.
In the dynamic landscape of modern business, hands-on experience is invaluable. My students at the Rawls College of Business engage directly with the challenges and opportunities of today’s market by collaborating on projects with a diverse range of partners. Preparing students to lead in the digital age.
With a mix of academia and consulting experience, I strive to foster high-level reflection and bring a fresh perspective to AI, digital transformation, leadership, and business education. I focus on delivering engaging, thought-provoking, and actionable insights that help leaders navigate the evolving business landscape.
Strategic Ideas!
- Unscalable Marketing in an Automated World
- AmarGetting: A Love-Centered Marketing Inspired by Humberto Maturana
- 5 Questions to Ask in Building a Customer Experience Strategy for 2022 in CMS Wire
- Using Social Media and Brand Community Marketing
- The Value of Integrated Marketing Communications
- How to Find an Awesome Name for your Brand
- Targeting and Segmentation for Marketing: Why it Matters
- Finding a Brand Positioning for Your Product
