Your brand persona represents your brand that will help you create the right voice for your marketing. The way you speak and interact with customers should align with what you want them to think about when they hear from your company. If there’s no consistency between how people interact with your brand, it’ll be not very clear for your customers! This blog post talks about developing the perfect Brand Persona
The chapter advances the concept of political netnography, basing the argument in the current research about political ethnography, the contemporary relevance of social media in politics and the effectiveness of netnography research methods. The chapter first explores the boundaries of political ethnography and defines the political ethnography concept from a netnography perspective. Then, it proceeds to explore extant research into politically related issues dividing them into three distinct categories: (1)
Professor Robert Kozinets share a list of must-read research for the section “Curations from Our Academic Trustees” of the Marketing Science Institute. In this list was included “From the Self to the Screen: A Journey Guide for Auto-netnography in Online Communities” by professor Dino Villegas published in the Journal of Marketing Management. Read the entire list in the following link: http://www.msi.org/articles/journal-must-reads-from-robert-kozinets-usc/