I was asked about how to build a plan CX in an article in CMS Wire, in this I discussed how when deciding on what to do with your CX strategy, the first thing you have to figure out is who your customers are and bout the need to learn about their needs and wants and to get a good understanding of why they come to your company and what
Dino Villegas article From the Self to the Screen: A Journey Guide for Auto-Netnography in Online Communities has been distinguish as Highly Commended in the JMM 2018 Best Paper Awards. In determining the awards, Associate Editor nominations were combined with Editorial Office data and the Editor’s recommendations. Criteria considered included originality of contribution and contribution to theory and/or practice.
Ben & Jerry’s. Nike. Toms Shoes. Yeti. These brand names likely bring to mind vivid images of their products and thoughts of their brand story. Dr. Dino Villegas recently shared his expertise on creating a compelling brand story with DailyMarketingHub. Visit the following link to check out what he had to say! http://dailymarketinghub.com/8-ways-to-tell-your-most-compelling-brand-story/
Professor Robert Kozinets share a list of must-read research for the section “Curations from Our Academic Trustees” of the Marketing Science Institute. In this list was included “From the Self to the Screen: A Journey Guide for Auto-netnography in Online Communities” by professor Dino Villegas published in the Journal of Marketing Management. Read the entire list in the following link: http://www.msi.org/articles/journal-must-reads-from-robert-kozinets-usc/
Dino Villegas proposes a 6-step Journey Guide for Auto-Netnography that can be used in online communities in social media by practitioners, organisations and scholars. Big data? Think again. If big data look at the accuracy when researching social media, netnography – as proposed by professor Robert Kozinets – looks into the big picture, the complexity of connections, cultures and meanings and the real human behind the screen. One type of netnography is auto-netnography, where the
Is there a damage to the brand? Dino Villegas, Marketing Associate Professor-practice, Texas Tech University feels, it’s a brand that has been able to maintain relevance for more than 160 years. But now Levi’s is an easy target on pollution and even if this particular attack does not have an immediate effect on brand equity, other attacks in the future can be damaging. Keep reading on fashionatingworld.com
My article on Auto-Netnography was feture in the Rawls College of Business News site: Dino Villegas, Ph.D. and associate professor of practice in the Area of Marketing and Supply Chain Management, published “From the Self to the Screen: A Journey Guide for Auto-Netnography in Online Communities,” in the Journal of Marketing Management (JMM) on March 2. JMM , the official journal of the Academy of Marketing, is a double-blind peer-reviewed
I commented on the Levi’s “Too Dirty to Wear” problem on Forbes.com Read the article here
Quoted on the article “When Corporate Social Responsibility Veers into Political Action” On Forbes.com Read the article