About Dino Villegas
Dino Villegas, PhD, is an academic leader, keynote speaker, and digital transformation strategist who empowers future and current leaders to navigate change, embrace innovation, and shape the future of business. As Associate Dean for Undergraduate Programs at the Rawls College of Business, Texas Tech University, he operates at the forefront of business education, AI-driven transformation, and marketing strategy.
With a Ph.D. in Management and a Master’s in Communication, he has dedicated his career to bridging traditional marketing practices with the future of business.
In his role as Associate Dean, Dr. Villegas spearheads the revitalization of the core business curriculum and the launch of a highly ranked Online BBA program. His efforts ensure that students are equipped with the skills needed to thrive in today’s global business landscape.
Driving Change in Business Education
As a higher education leader, Dino has played a central role in:
- Redesigning the Core BBA Curriculum at Rawls College to incorporate Busiess Mindset, Data-Driven Tech-Savyness, and future-ready human skills across all disciplines.
- Launching the Online BBA Program, ranked #8 in the nation, expanding access to high-quality business education for non-traditional students and working professionals.
- Enhancing Assurance of Learning (AOL) processes, ensuring business graduates meet industry demands with a balance of analytical, technical, and leadership competencies.
- Building global business education initiatives, that expose students to international business environments and challenges.
His leadership ensures that Rawls College remains a national leader in business education innovation, aligning academic programs with the ever-changing business landscape.
A Career Built on Innovation & Impact
Dino’s work spans multiple domains, with a focus on:
✅ Business Education Leadership – Leading curriculum transformation to ensure students develop business thinking, tech-fluency (Including AI), human-centric, and data-driven decision-making skills.
✅ Corporate Strategy & Leadership – With more than a decade of experience advising businesses on strategic transformation, marketing, and leadership in an times of disruption.
✅ Keynote Speaking & Thought Leadership – Delivering engaging presentations on the future of business, AI, leadership, Business Education, and marketing.
✅ Bridging Academia & Industry – Developing corporate-in class academic partnerships that prepare students for real-world business challenges.
✅ Marketing Education & Student Engagement – Teaching courses in Marketing Communication, Digital Marketing, and Brand Strategy, helping students apply cutting-edge marketing concepts in real-world business scenarios. His dedication to teaching excellence was recognized in 2022 with the TTU President’s Excellence in Teaching Award, highlighting his commitment to student success and innovative learning experiences.
✅ Research & Thought Leadership – His research explores online communities, digital branding, and the intersection of interactive media and marketing. In 2018, he was recognized with the Journal of Marketing Management (JMM) Award for his contributions to advancing marketing scholarship.