Discover what the data is telling you!
The Digital Marketing Analytics class is part of the MS in Marketing Research and Analytics at the Rawls College of Business, particularly the class is designed to give students a practical approach to digital analytics in marketing and how they can inform the development of marketing strategies.
After the course the students should be able to:
- Recognize the importance of digital analytics for marketing and its strategic implications
- Distinguish the most important players in the industry and the opportunities for third party data
- Analyze and optimize search engine presence.
- Employ web analytics and Intelligence to inform the Marketing Strategy
- Distinguish the most relevant social media platform and the metrics available for each of them.
- Identify, extract and analyze social media data for marketing purpose
- Read and perform a text analytics in marketing context
- Distinguish the main elements of Geo-Location and Mobile Analytics
- Produce and read a Social Media Network analysis
- Inform the marketing and business strategy using Digital Media Analytics