It’s not easy! You want something memorable and fun but also has a professional edge to it. In this blog post, we’ll walk through how to create an awesome name for your company. To create a good name for your company, one of the first things you should do is brainstorm. This will involve coming up with as many different words as you can think of that fit the criteria.
Marketing is always about decisions. Many companies and brands want to target every possible consumer; however, this is one of the biggest mistakes a brand can make. Products and brands have to decide what is the right target to be more efficient in reaching them; marketing is about knowing who to focus on and who not to. As a result, segmentation is critical to marketing because it helps a company
Positioning is one of the most important elements in a brand’s success. The positioning defines what your customers should expect from you and what to expect from your product. This article will explore three different positioning ideas that can be used when creating a new brand or even positioning an existing company’s products! The concept of positioning is not new in marketing was first introduced at the end of the
Your brand persona represents your brand that will help you create the right voice for your marketing. The way you speak and interact with customers should align with what you want them to think about when they hear from your company. If there’s no consistency between how people interact with your brand, it’ll be not very clear for your customers! This blog post talks about developing the perfect Brand Persona