Professor Robert Kozinets share a list of must-read research for the section “Curations from Our Academic Trustees” of the Marketing Science Institute. In this list was included “From the Self to the Screen: A Journey Guide for Auto-netnography in Online Communities” by professor Dino Villegas published in the Journal of Marketing Management. Read the entire list in the following link: http://www.msi.org/articles/journal-must-reads-from-robert-kozinets-usc/