My article on Auto-Netnography was feture in the Rawls College of Business News site:
Dino Villegas, Ph.D. and associate professor of practice in the Area of Marketing and Supply Chain Management, published “From the Self to the Screen: A Journey Guide for Auto-Netnography in Online Communities,” in the Journal of Marketing Management (JMM) on March 2.
JMM , the official journal of the Academy of Marketing, is a double-blind peer-reviewed periodical with a global reputation for publishing path-breaking and original contributions. Villegas selection to be published in this journal demonstrates the cutting-edge business research being conducted at the Rawls College.