Dr. Villegas is an Associate Professor of Practice in the area of Marketing and Supply Chain Management at the Rawls College of Business at Texas Tech University, is the Vice President of the Iberoamerican Communication Strategies Forum (FISEC), a research group that brings together academics from over 20 countries, and the faculty advisor for the Tech Marketing Association.




Tech Marketing Association


Foro Iberoamericano Sobre Estrategias de Comunicacion