Teaching

At the beginning of every new course, I ask my students to share the memories they cherish most; they answer with stories about Christmas gifts, elementary teachers, some fun party and so on. I then ask them why they remember […]

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Research

My research interests focus on Viral Marketing, Content Strategy, Social Media Effects , Linguistic Style and Marketing particularly in the interaction between publics and brands. My current research explores the role of social media and it effectivity on users behavior, I am […]

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Consulting

Prior his arrival to the Rawls College of Business at Texas Tech University, Dr. Villegas had over a decade of experience as a consultant in industries such as mining, construction, postal services, transport, financial services and banks, retail, telecommunications, government […]

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Organizations

Dr. Villegas is an Associate Professor of Practice in the area of Marketing and Supply Chain Management at the Rawls College of Business at Texas Tech University, is the Vice President of the Iberoamerican Communication Strategies Forum (FISEC), a research […]

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Professor Villegas

Dr. Villegas is an Associate Professor of Practice in the area of Marketing and Supply Chain Management.

Prior his arrival to the Rawls College of Business at Texas Tech University, Dr. Villegas had over a decade of experience as a consultant in industries such as mining, construction, postal services, transport, financial services and banks, retail, telecommunications, government institutions, political campaigns, and non-profits organization among others.

Dr. Villegas has taught graduate and undergraduate courses in Marketing, Marketing and Media, Research, Entrepreneurship, Communication Strategy, Services Marketing, Sales Management, and International Marketing.

Currently is the Vice President of the Iberoamerican Communication Strategies Forum (FISEC), a research group that brings together academics from over 20 countries, the faculty advisor for the Tech Marketing Association and a proud father of two.


Research interest:  Viral Marketing, Content Strategy, Social Media Effects , Linguistic Style and Marketing, Theory of Strategy, Communication Strategy, Marketing Education.